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Microsoft is reorganizing its Xbox gaming and marketing leadership, less than two weeks after acquiring Activision Blizzard. Microsoft is promoting Matt Booty to president of game content and studios, including the new responsibility of ZeniMax and Bethesda, and Sarah Bond to Xbox president, overseeing all Xbox platform and hardware work. On the marketing side, chief marketing officer Chris Capossela is stepping down after 32 years at Microsoft.

The Xbox changes mean Booty will now lead an expanded organization inside Microsoft Gaming that includes ZeniMax and Bethesda. “ZeniMax will continue to operate as a limited integration entity led by Jamie Leder, President and CEO, reporting to Matt,” explains Microsoft Gaming CEO Phil Spencer in an internal memo obtained by The Verge.

Booty’s expanded role should help Microsoft Gaming avoid scenarios like Redfall in the future, with Microsoft clearly focusing on better collaboration between the teams it acquired with the ZeniMax / Bethesda acquisition.

Microsoft reorgs its Xbox and marketing teams to prepare for an AI and gaming future

A big shake-up ready for Activision Blizzard and the future of AI.

www.theverge.com

 

[SEGAvangelist]

Booty essentially integrating Bethesda into Xbox Games Studios is good. I think it means we see a better cadence of releases since the 2 sides will be working together. I wonder if they ever do this with ABK. That would be much more difficult for sure.

EDIT: Also, that's awesome for Sarah Bond. If anyone was wondering if she is being groomed to take over Phil's spot, we surely know the answer now.

 

[Magic Carpet]

These lists are great for snow days. When the weather is bad Phill will call Matt and Cynthia that they don't have to come to work. Then those two call the next on the list to spread the good news.
Everyone gets to stay home and play games.

 

[nikolino840]

The ai has nothing to do for now in xbox..only the last paragraph about copilot of one week ago

 

[skit_data]

Am I the only one seeing MS might be preparing to potentially use more AI and less "human developers" for game development, i. e replacing part of the workforce with AI solutions?
Lots of IP, research into AI being a big part of MS as a whole. Seems like a no brainer from an economic perspective, maybe not so much from a PR one though.

 

[Dcr1d3r]

Great news and a well needed re-shuffle. Hopefully this will enable team Xbox to get back on track!

 

[SlimeGooGoo]

When Windows first came together we had the Start button, the Copilot is like the Start button

I just go there and express my intent and it either navigates me to an application or it brings the application to the Copilot

Thanks, but I can express my intent with the mouse and click icons and stuff.
No extra telemetry and learning bullshit.

 

[Z O N E]

I mean AI will no doubt be a part of game development going forward. Games are taking longer to create and more costly too, so no surprise there.

 

[ChorizoPicozo]

"prepare for an AI"​

....

 

[StueyDuck]

See now prepare for AI could be really exciting. Imagine massive rpgs where you could really interact with the NPCs or a tool that can create storylines on the fly based on your actions.

But I think we all know what they probably mean , gonna be a bot pumping gamepass games

 

[mansoor1980]

"Booty’s expanded"

 

[March Climber]

Imagine massive rpgs where you could really interact with the NPCs

We're already at the door:


And here's a version that responds to your voice:

 

[MAtgS]

"Everyone welcome your new supervisor, Mr. Chad G. P. Tee."

 

[wolffy66]

Am I the only one seeing MS might be preparing to potentially use more AI and less "human developers" for game development, i. e replacing part of the workforce with AI solutions?
Lots of IP, research into AI being a big part of MS as a whole. Seems like a no brainer from an economic perspective, maybe not so much from a PR one though.

That will literally be every single company in tech, software, medicine, engineering, and pretty much everything else

 

[Fwackoboingo]

An AI would be more competent than these clowns.

 

[Dick Jones]

An AI would be more competent than these clowns.

What if AI learned from Matt Booty

 

[Skifi28]

Great, now they'll start trying to sell gamepass to AIs.

 

[intheinbetween]

The ai has nothing to do for now in xbox..only the last paragraph about copilot of one week ago

Yep, however AI has been in the works at the XBOX division for quite some time, I bet this will be one of the enhancements for the next xbox

 

[Dick Jones]

Yep, however AI has been in the works at the XBOX division for quite some time, I bet this will be one of the enhancements for the next xbox

Do AIs get 18 month contracts too? The worst carryover from MS to Xbox and leads to unnecessary delays.

 

[NEbeast]

Heard it all before. Time for results.

 

[Negotiator101]

I mean AI will no doubt be a part of game development going forward. Games are taking longer to create and more costly too, so no surprise there.

 

[TheThreadsThatBindUs]

Booty essentially integrating Bethesda into Xbox Games Studios is good.

Bwahahahahahaha!!!!

XGS and Matt Booty are incompetent at best. They should have kicked Booty out the door and let Hines run XGS. MS and Xbox's upper management are clueless and can't run gaming companies for shit.

 

[Cert.in.Death]

That’s kinda mean, calling their new executives AI programs and robots.

But, it’s not untrue…

 

[Dr.brain64]

(...) help Microsoft Gaming avoid scenarios like Redfall in the future, with Microsoft clearly focusing on better collaboration between the teams it acquired with the ZeniMax / Bethesda acquisition.

About time??