In pure raster AMD was already matching Nvidia, in price/performance they were beating Nvidia.
Nvidia wins in DLSS, DLAA, Raytracing, Freestyle and Mindshare.
AMD needs to steal mindshare this generation with good RT, hopefully some ML hardware and a damn good price.
Their Ryzen moment hasnt happened in the GPU space just yet......we are still waiting for it.
Unfortunately im locked into the CUDA/OptiX workspace so I cant really support AMD directly, but for any friends who need a machine built for them, assuming the prices are reasonable, i will probably be recommending Ampere and/or RDNA3.