HALF the population don't identify with their gender in real life? HALF? What utter bullshit. It must be about 1% at most.
So left-leaning it hurts. Leave this nonsense out of games, please.
I think they are referring to the female playerbase that was forced to play in game as male for a long time... I think. However, ironically, it seems that this change would impact that group of players the most -- females who have wanted to identify with a female avatar for a long time but who are still unable to.
I think this move will generate a fair amount of press and may get people to install the game again to see "what gender did I get?" In addition, without gender being randomly assigned randomly, you might be worried about harassment of players who opt for female avatars, but now there may be less of it? In the end it seems 50% marketing, 25% gameplay, and 25% company ideology to me.
Seems like it will generate a lot of interest among players for a short while. May even boost sales among people who were on the fence or who want to support transgender awareness. But those casual players will mostly leave and I imagine they will "undo" the change in a few months to generate even more press and get spurned players back in the game.
However, I think they underestimate the long term detriment this will have on their company. People who
feel cheated by companies have long memories. If the early adopters who paid $20 were expecting to choose their own gender in the final version of the game, but are no longer able to, they may feel like the company lied to them.
We have seen this happen before, with Double Fine / 22Cans and their kickstarters. DF-9 shutting down and delays in Broken Age have now resulted in a backlash that has stuck with them. Same with Godus and 22Cans. This gender lottery move may help in the short run, but they risk losing the goodwill of a number of players who were already invested in rust and the company.