Crazy. They invested 1/4 of their own value in this shit.
Now you know why they fucked up with the Dreamcast.
This company is leaded by idiots.
This is not the same company.
Sammy also did master class such as:
- Creative Assembly acquisition for only $30 million.(+ Amplitude, Two Point Studio, Relic, SI...Sega West is now one of the most solid PC publisher)
- Atlus acquisition for $140 million which is a steal (making of Sega one of the most popular J-RPG maker in Japan)
- The combination of Yakuza Studios, PSO Team, Valkyria Team, western studios+ Atlus allowed Sega to become twice Metacritic Best Publisher. Seeing this achievement and the underrated market value of the Sega Sammy group, several asian investors injected hundreds of million dollars in Sega:
The Rovio move was litteraly funded by these investors.
Don't worry for Sega-Sammy, since the Sonic Movie, they are shitting gold : Movie studios, Netflix, Paramount, Amazon, Lions Gate are all signing deals with Sega for Sonic Spin offs (Knuckles, Sonic Prime...), Segaverse adaptations (Streets of Rage, Space Channel 5, Comix Zone)