I wish focus testing wasn't necessary and that artists/developers could just tell the stories they wanted to tell. Reality is that almost every game with a female lead has sold poorly IIRC, with the exception of Tomb Raider.
This one at least is getting some really good reception. The only negative responses I've seen is about her talking a lot. Which seems to me was done more to expose the world to the audience watching the demo rather than something she'd do in game.
Oh, and one guy on here in another thread saying he wants to feel empowered when he gets home and doesn't want to play as a character with big tits and a vagina (crudely put but basically he wants to be able to put himself into the character he's playing. I pointed out to him that then he should know how female gamers feel when they hardly ever have that option outside make your own character games).
Oh, and on a different note, some one said she looks like that character from Game of Thrones, the one that is famous for the "you know nothing Jon Snow" quip (I can't remember her name). Gotta agree. I almost want to pretend I'm playing a wildling when I play her cause she does look very similar design to the wildlings from that show.