I go for a 10 mile run and come back to a finally active thread only to see accusations about console warring that's not actually happening.
Look, we know Xbox won July 2016. The Xbox One S came out in August and Xbox won that month as well. They also won September and October leading up to the launch of the PS4 Pro. So that's 4 months of momentum right there and that's all good for MS.
When the PS4 Pro launched in November, many people suspected the PS4 would win November and by a lot.
That didn't quite happen as PS4 managed to only outsell Xbox by 100K. You could argue that's not a bad result for Xbox.
In December,
the gap was even closer at 57K (1568K for PS4 vs 1511K for Xbox). That's still not a bad result for Xbox because even though they lost, the gap was even closer than November and at that point, the PS4 Pro was on the market.
Going into January, if Xbox managed to get the gap even closer or outright win, that would show Xbox has generated and sustained momentum from the Xbox One S through the holidays and into the "offseason", months they traditionally have done very poorly in.
However, in a very slow month,
the gap actually widened (estimated PS4 around 222K and Xbox around 157K). A consolation prize for Xbox is that at least they had their best January ever but honestly, their best January ever didn't come close to PS4 in January and PS4 was down YOY. My interpretation of January's result is that Xbox's momentum was slowing down -- not that it was gone altogether -- but that it was slowing down.
Now, if February is down YOY for Xbox, I would further conclude that their momentum is now gone. If that's the case, it only gets worse from here as PS4 has attracted all the media attention so far this year from a slew of console exclusive, critically acclaimed games and we have more to come in the form of Persona in April (and Nier and Horizon just dropped).
None of this is console warring.
I'm just looking at the little bit of information that we have from the past several months and stating my opinion based on those facts. Microsoft went from touting #1 in NPD to YOY growth when they could no longer claim they were #1 and now they're on growth in Xbox live usage. We know they can't say they're #1 so is there a reason why they can't say they're up YOY? I'd bet there is.