Game changer if true. And given enough money I can see it being true for at least the first year. After that it wouldn't be necessary anymore, what's done is done. Microsoft invested 500 million in marketing Kinect. Getting timed exclusives this early in a gen is much cheaper, each game wouldn't sell more than 500k on average thanks to the low installed base. That's lost revenue of 15 million a game ... Microsoft could easily pay the 150 million it needs to moneyhat the likes of Battlefield 4, FIFA, Madden, Titan ... and add a couple of millions to get GTA IV as well. Money is the one thing that Microsoft has in excess (more than they need actually) and Sony doesn't. If they market 720 as the only platform where you will play the true versions of BF4, GTA IV and FIFA PS4 has a real problem, no matter the specs, no matter the price, no matter the Kinect and no matter always-online/no used games. They will crush Sony if this is real (and EA's and Rockstar's absence from the PS4 reveal suggest it might be).