Heisenberg007
Gold Journalism
My understanding is that at first they really thought they'd turn around the Xbox ship with Xbox Series X and S.Phil touted that, but how does it make sense to acquire 10 plus studios who are only experienced in console/PC development to make them all pivot?
If he’s that flippant about Xbox that he was seemingly willing to consider chucking it in for mobile, why not chuck Xbox in right now and start publishing all games on Switch/PS4/PC & strip back Game Pass to a first party only service to get it on PS and Switch?
They could then get their devs working on mobile games too.
The whole strategy from Xbox seems like a convoluted mess.
They bought most of the studios before the consoles launched (in 2018 and 2019). Then bought Zenimax in 2020 and announced the acquisition a day before X|S preorders went live.
Xbox Series X|S are selling even less than Xbox One.
When those strategies failed, I think they threw the towel (hint: also the Kinda Funny interview by Phil), and then started looking at mobile gaming more seriously. ABK would help them with mobile as well as Game Pass, which is why it's attractive.
But now they are clearly after mobile more than console.