people been saying stuff like "microsoft didnt want sell console/games..they want to sell gamepass services"
this strategy not wrong..from bussiness perspective this is great move
but i believe the problem is they should not put services as no.1 priority..atleast not what it seems from outside
they should still go hard push the gamepass..this is their gamechanger...but they need to know that in the end they in videogame industries..they one of big 3 of console manufacture..they one of the big 3 in the block..they even owned multiple studio...the image that they should chase is not mainly as "services company" but more to "videogame maker company"...let people view them as "halo or fable company" than "gamepass company"
this is differences between sony and nintendo..both also push hard their own bussiness strategy as ms...but at forefront they pushing their videogame intelectual properties...nintendo with mario, zelda, pokemon while sony with god of war, uncharted, spiderman for example and their library of ip is expanding...some of it even expanding to other media platform such as film..even nintendo got their own themepark and sony probably come later...their game should be main star not the bussiness model/services...atleast make that what it appear from outside...this is how those 2 gained mindshare, gained loyal audience, give outside image of impression and such..this is how also nintendo can bounce back after wii u failure....those image build by those ip is what remain and carry over each time they change their console/generation shift or shifted to other platform/terriratory...nintendo for example when they jump on mobile phone market, despite they are not big kid there unlike those like tencent who sitting in the space longer, but people perceive their presence as how their image being build up before in different console space...people still see them as 'the' nintendo that bring mario and zelda ..that just an example....
none of them put their store or streaming services as main front runner despite those indeed one of their biggest priority that make tons of money for them..no use if someone has genius bussiness model/tactic but 'lacking' product to sell...take netflix for example..their tv series has label "netfix production" and throwing their shows as main marketing attention, not soley just rely on how cheap their services, how much show they has and such...thats how they compete with their competitor ..unless you are the only big kid in block..but aparently you are not and what you got is also same with what the others has.
jk
escharts.com
