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NPD: Xbox One wins October NPD. Best Selling Console in US 4th Month In a Row

Is this XBox improving or Sony declining?

.

So this is actually a clever, yet hard to answer question right now.

Considered individually, XBOX apparently gained some momentum after the launch of One S. I asume the fact that the S offered a new proposition (4K Blu-Ray) and a completely new design helped a lot to make OG XBOX One owners switch to the new one and attract new customer segments.

How this will turn out long-term remains to be seen. I for one think that the upcoming Scorpio will lead to consumer reticence at some point, especially once MS announces its price.

So PS4 Slim on the other hand didn't have any new fancy features, on the contrary, they even got rid of the optical port and also OG PS4 got that HDR treatment. It has one single major proposition, and that's price. So exisiting PS4 owners had basically no reason to buy the new one, unless their old console was about to crack down.

Furthermore, PS4 Pro's arrival let to consumer reticence as well. People saved their money for the Pro and quite a lot of people are going for the upgrade. This at least affected PS4 (Slim) sales since Pro's announcement in early September.

Still, the big question remains: Is the Pro the real deal, the best selling PS4 SKU from now on, or just a straw fire which will die out soon enough, because the Slim is cheaper.

We are right in the middle of a transition phase, with Sony introducing the iterative upgrade model and MS following en suite next year. This makes predicting sales or looking for causalities quite difficult.

For all I know, the PS4 Slim actually did quite well within the last 3months, given that it didn't motivate any exisiting PS4 owners to switch and the arrival of the PS4 Pro which from my point of view offers a much, much better value-for-money ratio.
 

cgcg

Member
Your are in a thread where xbox won the month, you start your post about writing a wall of text about Sony

Pssst, the title starts with the letters NPD. Nothing there says only Xbox circle jerking are allowed. Create your own thread if you want that to happen. Make sure you title it appropriately so there will be no interruptions.

Da lol
 
My two cents on this.

Hardly surprising at all. I think it’s easy to overestimate the “brand advantage” PS4 held over XB1 due to PS4’s consistent sales lead over Xbox, prior to XB1S…. But in US/UK, it was not like the sales gap was huge. Sure, XB1S was the catalyst to push its current sales above PS4, but it came with a lot of other caveats as well.

If I were to categorise the various catalyst between PS4 and XB1, it would be the below:

PS4 Slim:
$50 price cut
Slim redesign
UC4 bundle

XB1 S:
$50 price cut
Slim redesign + UHD
Halo 5/MCC bundle, Gears 1-4 bundle, Minecraft bundle, BF1 bundle, Madden bundle, FIFA bundle

I would also add that XB1S consistently has better “deals” than PS4, in terms of gift-cards, free additional games, etc. MS is nothing if not very generous with deals this generation.

In summary, not only is XB1S the product with the bigger redesign splash, it’s also the product that has the “best value” in terms of games bundled (5 Gears/Halo games, 3 MineCraft games) and for single-game bundles, they are games that are highly anticipated with a lot of mainstream appeal. (BF, Madden, FIFA)

Furthermore, XB1S is smart with the timing of said releases and bundles. Ever since XB1S released, was there any window of time where there was no new bundles released to generate excitement? After Halo, there was Madden, then there was Gears, and then there’s Battlefield.

Contrary to popular belief that Xbox brand had a long streak of taint, I believe that XB1 has long shed a huge bulk of toxicity the brand had 2 years ago during the AssCreed dual-bundle move, where the product flew off shelves with one of the best bundle deals that set the standard for quality bundles this gen. That move also highlighted that both brands have plenty of parity and ability to outsell each other given the right value given to said console.

Right now? I’d easily say that PS4 Slim’s appeal is weaker than XB1S. It’s bundled with one fixed choice game, whereas XB1S has the array of options for multi-games and single games that appeal to a wider range of audience (shooter, sports, children)

While I’m uncertain what to expect of November, personally I wouldn’t necessarily put my chips on a certain PS4 victory. This is because of two factors.

- November/Black Friday are purchasing months that, from a volume perspective, is highly price-sensitive
- PS4 Slim’s “deals” are not as appealing or sexy compared to XB1S.

November needs both Slim and Pro to do well if PS4 wants to “win” and I think Sony is way too focused on Pro at the moment and not having the CoD/WD2 bundle available day-and-date with Europe in the US is a mistake. UC4 bundle alone isn’t sexy enough.

I expect Pro to sell very well. But is it an extremely high volume to the extent it’ll easily win? Hard to say.

Anyway, XB1S’s stronger sales have been well-deserved. I for one hope that it lights some extra generosity on Sony’s ass so that they’ll at least try to match some of the more generous deals MS has been dealing out. I could do with a 399 PS4 Pro bundle with multiple games instead of just one game sooner rather than later.
Yeah....Sony really needs to be more aggressive, but I’m thinking they will only start doing that with there flagship IP.

I mean, why not Bundle TLG with Pro and make a bunch of Slim bundles and have at least a black/white/grey console. They went very very basic with Pro/Slim, needs to ramp up the variety already.
 

Trup1aya

Member
Why dont you reread your previous post?

Your are in a thread where xbox won the month, you start your post about writing a wall of text about Sony and their shipment and how you are satisfied with it. You start with how good Its for Pro and how it exceeded you expectations.

Than you write a spree about black Friday where you present the Sony bundles and what's included in them, and a solution for a more attractive one.

And lastly you close your post with Xbox offering as Generic.

Maybe its that?

He clearly prefers PS4 on a personal level, but I don't detect any bias in his reporting of his store's performance. When he used the word "generic" it sounded like he was referring to HIS STORES offering.
 

Detective

Member
He clearly prefers PS4 on a personal level, but I don't detect any bias in his reporting of his store's performance. When he used the word "generic" it sounded like he was referring to HIS STORES offering.

Am not saying he is. He was wondering how his post was translated as anti MS,

I pointed out his original post.
 

N.Domixis

Banned
I find it unbelievable that people think Xbox will win with pro launching, would you also predict a ps4 win when Scorpio launches?
 

Kathian

Banned
I find it unbelievable that people think Xbox will win with pro launching, would you also predict a ps4 win when Scorpio launches?

We haven't seen the Scorpio marketing yet. Pro seems to have two big issues;
- Price
- Lack of killer app

If it were just one of those I'd have more faith but with both I think people will hold off.
 
Is this XBox improving or Sony declining?

Annectodal evidence but the Pro didn't exactly fly from the shelves here i europe. Available in huge quantities everywhere. Then again, X1S did not improve much on the horrible sales of the XB1. Seems like both are in a bad state right now internationally.
I'd say it is more the former. I think Sony is, more or less, where they want to be.

We've seen these small ebb and flow moments through the generation. It isn't anything new. As such, it is funny seeing some of the posts in this thread.
 

Trup1aya

Member
I find it unbelievable that people think Xbox will win with pro launching, would you also predict a ps4 win when Scorpio launches?

It's not exactly an apples to apples comparison.

I think this late in the generation most console buyers are driven by price instead of tech. The Xbox one is selling because it's cheap enough for new buyers, and is enough of an improvement to encourage people to upgrade.

The Pro is certainly going to encourage some people to upgrade, but I suspect that cheaper options (OG PS4, slim, xb1s, OG Xbox) will dominate holiday sales to new users.

When the Scorpio launches, it will, like the Pro, be most attractive to people who want to upgrade. The winner that month will go to whoever has the better offering at the lower end of the price spectrum. Gamers will be having to choose between slim, pro, 1S, and Scorpio. Without knowing what software and bundles will exist at the time is impossible to even guess who will win. But I doubt Scorpio alone will be the deciding factor.
 
We haven't seen the Scorpio marketing yet. Pro seems to have two big issues;
- Price
- Lack of killer app

If it were just one of those I'd have more faith but with both I think people will hold off.

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. But I doubt Scorpio alone will be the deciding factor.

Depends, if MS nails Scorpio's price department it might fly of the shelves almost like a completely new gen console, since there's a much bigger technological gap between XBOX and Scorpio.

It's a great price for enthusiasts to upgrade. But those who don't already have PS4s were likely waiting for cheaper options. There are several cheaper options, and the play the same games as the Pro.

Then those should be covered by the / a cheaper PS4 Slim. It's not a flaw of the PS4 Pro.
 

Recreat3

Member
It's a great price for enthusiasts to upgrade. But those who don't already have PS4s were likely waiting for cheaper options. There are several cheaper options, and the play the same games as the Pro.

Not necessarily. I bought an XBO Slim even though i already had an og xb1. It just dependw what people want.
 
Well this thread took a turn.

Let me just point out that both the PS4 and Xbox One continue to sell exceptionally well. That, combined with a resurgent 3DS this year, has made for a quite successful year overall considering the time in the lifecycles of these systems we find ourselves.

The Xbox One S has found strong results, which also bodes well for the PS4 Pro and for Scorpio. Consumers appear to be reacting positively to these improved consoles.

There's nothing happening in the market that I can see that should have anyone feeling defensive or angry about.

"There's never been a better time to be playing videogames"
 
Sony has definitely plateaued in terms of PR and sales momentum.

They'll be absolutely fine in the long run and will win the gen overall, no matter what, but there have been real mis-steps over the last few months.

With PSVR they created an amazing tool that broadened gaming for millions, if they want it. However, breadth can impact depth. Money can only be spent once, so some PSVR sales will impact on console unit sales. Certainly in the short-term.

Once people "recover" from the PSVR outlay and if word of mouth about Pro benefits picks up steam, I think new year sales of the Pro from upgraders will pick up significantly. Until then, plenty of current PS4 owners will keep their powder dry. The main sales for Pro will be newbies to this gen, which puts the Pro directly up against the S.

Conversely, MS have been doing gangbusters in PR terms over the last few months. Actual, real AAA games being released. On time. In the year they said they would be. fan service stuff like BC, Elite Controller, new UI, design your own controllers, better indie focus and of course, the S (UHD blu-ray!)and Scorpio have all created positive mood music.
 

blakep267

Member
I find it unbelievable that people think Xbox will win with pro launching, would you also predict a ps4 win when Scorpio launches?
It's not a world wide discussion though. How many pros do you think will be allocated to the US in November? It's not as if Sony has an infinite number to spread around the whole world. The numbers sold for both consoles will probably be pretty close to what they were last year.

And the difference with Scorpio is that MS only really cares about 2-3 regions. I wouldn't even be suprised if it's a staggered launch for the console
 

Elandyll

Banned
We haven't seen the Scorpio marketing yet. Pro seems to have two big issues;
- Price
- Lack of killer app

If it were just one of those I'd have more faith but with both I think people will hold off.
I don't think you've been following sales thread too much...
The Pro is doing very well in pre orders, and that's due to both being a 4.2TF upgrade with 4K (pr in some cases) gaming, and to the relatively low cost.

Imo, Sony should have gone with a $449 console with a UHD drive and slightly beefier CPU, but judging on what we hear from pre orders, Sony might have been right.
In November, Sony will have the 2 most powerful consoles on the market, one priced at the same level as the competition, and one much more powerful priced a mere $100 more ($150 on BF). They have both ends of the spectrum covered (and VR, but we'll see if it goes past novelty status for the mass market)..

The only unknown here is how much 4K UHD BR will be a factor, and given the top sales at Walmart and Gamestop online for Xbox hardware for the past few weeks, it seems to me that the appeal has been more for a low cost Xbox than UHD, but I might be proven wrong once the overstuffed Xbox channels clear out the inventory.
 
Completely new console doesn't rhyme with "no exclusive games".

I know, I know, I am one of those claiming that neither Pro nor Scorpio are next gen consoles, exactly because of that. But that doesn't necessarily mean such an upgrade cannot sell like crazy (like a new one).
 
While I expect XB1 to sell better than the regular PS4, Pro will be enough to keep Sony in front imo.

Both consoles will sell a ton though. Should be a very good holiday season for both.
Agree!

X1s should sell like hot cakes on BF and out do PS4 slim as it will be a really cheap UHD blue ray player and comes with BF1 (great deal)

But PS4 pro has months of pre orders, and seems to have likely done alright from what I have been hearing on Gaf and Amazon, so it will likely vault Sony over the top this month.

December will be interesting though.
 

Trup1aya

Member
Depends, if MS nails Scorpio's price department it might fly of the shelves almost like a completely new gen console, since there's a much bigger technological gap between XBOX and Scorpio.



Then those should be covered by the / a cheaper PS4 Slim. It's not a flaw of the PS4 Pro.

The are covered buy Xbox one, Xbox One S, PS4, or PS4 slim. There's no guaruntee this particular user will by a PlayStation product. And If the last 4 months are any indication MS seems to be doing a good job steering the "new user" toward Xbox. IMO the new user will determine the sales leader, rather than the enthusiast upgrade.
 

Coxy100

Banned

Why you laughing? The original poster is right imo.

I chose the Slim over the Pro because of price. Yes hardcore users (such as most of GAF) will upgrade and get a Pro, but the vast majority will be happy with what they have.

If price wasn't an issue to me, I would have waited to get the Pro. That £100 I saved though has gone on games instead.
 

Elandyll

Banned
Looks like this generation is having its PS3 Slim moment. If trends hold true the PS4 may actually end up finishing second.
?

The PS3 never took over in the US, and the PS3 started selling better than the 360 rotw (aside from UK and probably some south american markets) on a monthly basis right off the bat.

So not sure where the comparison comes from...
 

ViolentP

Member
Why you laughing? The original poster is right imo.

I chose the Slim over the Pro because of price. Yes hardcore users (such as most of GAF) will upgrade and get a Pro, but the vast majority will be happy with what they have.

If price wasn't an issue to me, I would have waited to get the Pro. That £100 I saved though has gone on games instead.

$10 is an issue to a lot of people out there. The value of money is very subjective. But if you look at the Pro market, it is overwhelmingly in agreement of the value of the Pro. So while the price may not have been right for you (which is frankly, completely understandable), the market in question strongly believes in the value of the product.
 

Conduit

Banned
Why you laughing? The original poster is right imo.

I chose the Slim over the Pro because of price. Yes hardcore users (such as most of GAF) will upgrade and get a Pro, but the vast majority will be happy with what they have.

If price wasn't an issue to me, I would have waited to get the Pro. That £100 I saved though has gone on games instead.

We haven't seen the Scorpio marketing yet. Pro seems to have two big issues;
- Price
- Lack of killer app


LOL! PS4 Pro is priced RIGHT! It's not an issue. And also, Sony CLEARLY STATED that there won't be any exclusives for PS4 Pro. They won't split PS4 and PS4 Pro userbase.
 
Why you laughing? The original poster is right imo.

I chose the Slim over the Pro because of price. Yes hardcore users (such as most of GAF) will upgrade and get a Pro, but the vast majority will be happy with what they have.

If price wasn't an issue to me, I would have waited to get the Pro. That £100 I saved though has gone on games instead.

Because Sony totally nailed Pro's price. It seems like you think the Pro only attracts enthusiasts / the "hardcore" gamers out there. Well, it doesn't. It has a 100% mass market compatible price tag and attracts every customer segment except the cost-driven one(s), for which Sony introduced the PS4 Slim.
 

dugdug

Banned
I find it unbelievable that people think Xbox will win with pro launching, would you also predict a ps4 win when Scorpio launches?

Assuming Scorpio is releasing in the Fall, that's a win considering Sony has stopped releasing games in that timeframe.

I firmly believe that this is a major factor in why XB1 is outselling PS4 right now, and why it will continue until February (unless we start seeing *more* delays). Yes, the S itself is a very nice console, and an attractive deal by itself, but, factor in that they released both Forza Horizon 3 and Gears of War 4 in these last couple months and you have wave after wave of positive momentum. People can laugh off "ah, the same old-same old exclusives" but, at least, they're actually releasing games and almost always of a high quality. These are games consoles at the end of the day, and, Sony seems to have forgotten to add that to the equation lately.

Like, the only PS4 console exclusive anyone's even talked about since May, has been No Man's Sky, and, I'm willing to bet that hurt Sony's reputation as well as Hello Games'. These last few months are signs of A) Microsoft getting their shit together and putting out quality hardware/software, and B) Sony burning up the last of the good will made from the PS4 launch.

All, IMO, of course.
 

BouncyFrag

Member
If MS approaches patching already released games for the Scorpio in the same manner as their approach to backwards compatibility since the S released, they'll have an easy time offering incentives to upgrade.
 

Maddanth

Member
This is a meme. Sony had a firesale before the slim launched and they never outsold XO.
While I'm sure it's not the only reason, but XB1 bundles and prices are pretty insane. Don't get me wrong I love my X1 paid 499$ cdn at launch but u can't say XB1 prices haven't contributed towards this. And there's nothing wrong with that IMO.
 
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