I miss the Microsoft from the original Xbox and 360 days. God they were good days. The Xbox brand of today is something I just cannot relate to in any way whatsoever.
It depends. Just as Coca Cola hides a shrinking of drink sizes behind a fancy bottle redesign, a change of brand is the best time to distract the audience so they don't see what is actually changed. Smoke and mirrors.
*shrugs* pays the bills, keeps my family happy, let’s me play with expensive toys like high end cameras and the latest Mac’s, and marketing people are always treated like the darling children of a company, we get to break all the rules, act differently than everyone else, and tend to be the department of fun, where everyone wishes they worked.