Heh, it's weird to me that so many people are saying, "I would rather not be kept in the dark..."
But I do get it. The build-up can be a bummer, and the disclosure schedule is all about managing hype rather than letting you into the process.
It'd be one thing if they ever told you the status of a game you were following, from "Hey, we just started our game!" to "It finally has a name" to some of the key milestones of development steps leading to the first gameplay reveal and then further disclosures of features and other exciting details, as well as hardships and interesting complications or changes... but that's not how it works. Instead, you see a game when they think you should see it, then they carefully manage their disclosure campaign to maximize pre-orders and to minimize the damage any setbacks have against the original plan. You don't feel like you have an eye on the process or any insight of what's going on with your favorite developer; instead, you just feel managed by managers.
But personally... I like the long-tail disclosure better than the Lemonade Drop.
Partly, I like seeing games in progress, and catching the difference between the first trailers, the Alphas, the release version, and the updates/patches. And in general, I like to have an idea of what's going on with different development studios (without that insight, rumormongers have run rampant in recent years.)
Also, I personally have a real fondness (oddly) for knowing about canceled projects, because even though it sucks to have a good game idea never come to market, at least I got to see something of it. (I'm still fascinated any time additional footage gets out of Project Offset or Halo Mega Bloks or Sucker Punch's Prophecy, those windows into another what-if timeline hit my heart hard.)
But also, I'm patient, so long as the developers/producers don't dick me around. Show me the concept video, then show me the gameplay or in-engine trailer (and be clear about what the footage actually is in each video step,) then show me a slice of gameplay, then show me some in-depth looks at specific features, and do it all on a smart calendar so that I'm not mad at you showing me too little or hiding the reality from me in any step of that process. Something like MGS2 was the gold standard in my book (although people did feel duped by the Snake rope-a-dope.) Something like Dragon Age 4 meanwhile feels like everything wrong with timing it wrong, where I'm not even sure if they ever did officially announce the game because even the 2018 teaser (years after rumors of the 4th game started circulating) wasn't even clear if it was teasing an actual game called Dragon Age, it was just a TV commercial for some Dread Wolf hashtag and some CGI artwork for nothing, then 3 more years of nothing and no answers what's taking so long. Do it right, and I feel the long-tail approach feels the most right to my understanding of how to market an important video game; just dropping it by surprise a month or less after announcement, that's cool, but it doesn't feel normal or proper to me.
But I'm an old man, and I like my video games done just so...
