Support NeoGAF

[laynelane]

Stuff like this really shows the reality of some of the people who push the hardest for diversity and inclusivity. In this case, the representatives of Sweet Baby are showing us that they're yet another part of the group who encourages cancel culture/harassment. If this gets bigger, I really hope companies take note that these are the people who they're taking advice on narrative story-telling from.

 

[Chuck Berry]

Who wants to be the loanshark

50k by Sunday

 

[Fermbiz]

Do these studios seek out assistance from Sweet Baby Inc., or does Sweet Baby Inc. approach these studios?

 

[Dusktildawn48]

Bet Druckmann has already hired them to write the entire last of us 3 story.

 

[Kacho]

Who wants to be the loanshark

50k by Sunday

 

[AREYOUOKAY?]

Do these studios seek out assistance from Sweet Baby Inc., or does Sweet Baby Inc. approach these studios?

Depends if their game has a death wish.

 

[Fredrik]

Do these studios seek out assistance from Sweet Baby Inc., or does Sweet Baby Inc. approach these studios?

I assume SBI seek them out giving them an offer they can’t refuse…
Nobody want Twitter drama and gaming media attention on these things.

 

[Monokrom]

Erasure have a song called Sweet Sweet Baby, a b-side on the Drama single from 1989.

 

[jason10mm]

Do these studios seek out assistance from Sweet Baby Inc., or does Sweet Baby Inc. approach these studios?

I'm assuming it's a shakedown from the classic "hire us or the XXX group we claim to represent is gonna f you up". So basically something like this:

"Better let us take a run at your story. Be a real shame if the vocal twitter mob comes after your title because it has some 'problematic' issues. No guarantees we can protect you completely of course, but without us...."

 

[nkarafo]

Not sure if mentioned already but here's a quote i found on Reddit:

Before the company was made a small group was doing this consulting already. Whenever they had a studio that took their advice and agreed with them they would comment "oh they were like sweet babies" and the company was made because they only want to work with "sweet babies" in the industry.

In case anyone was wondering why the studio is named like that. This was mentioned in an interview of one of the founders.

 

[HerjansEagleFeeder]

Angry Baby detected lmao

The name they chose for themselves is pure projection.

 

[nush]

Why does the @legobutts handle sound familiar? Were they tied to gamergate?

Spoiler: The answer may suprise you.

They sure were

 

[KuraiShidosha]

Proud to follow this group and add to the number. Makes me so happy to see these grifters burn.

 

[CGNoire]

This tweet lol, lmao even

“They are openly avoiding our inclusivity!”

Way to signal boost.

"Avoiding Inclusivity"
Fucking Dead.

What a bunch of Self Important Twats.

 

[CGNoire]

Forced diversity, attack on masculinity, demeaning women to be mere costumes to be appropriated by men, striving for equity instead of equality, encouraging males to be feminine and females to be masculine in order to create a 'gender neutral' 'global' consumer to whom any product will appeal to in order to maximize a company's sales, attacking religion and the nuclear family and the newest 'male and pale is the new stale

Nailed it.

 

[Kacho]

The creator is just some random Brazilian who really likes Doom and Halo. What a legend.

 

[BloodborneHat3r]

The biggest delusion is, of all the communities, they tried to rile the Steam community up for a woke cause(to report the curator's Steam account). Half the community already hates you and the other half of the community are Turks, Russians, Arabs and Chinese who gives 0 fs about woke vs right !

 

[CGNoire]

Could you imagine someone trying to get away with saying that about "gay poor black people kissing"?

 

[CGNoire]

Really stand up guy

And there it is. So many of them are grifter POS.

 

[Unknown Soldier]

The creator is just some random Brazilian who really likes Doom and Halo. What a legend.

Nobody fucks with BR

 

[Gamerguy84]

Whatever would they have to fight back against?

Wouldn't you want the world to know your experience and client list consist of the biggest names in the industry?

Funny to see a company fighting back against free advertising that could make, but in this case, break them.

We know the answer and so do they.

 

[Setsuna Mudou]

 

[Robb]

Individuals who work with Sweet Baby Inc. have begun striking back against the creator of the Sweet Baby Inc. Detected Steam curator.

The more publicity this gets the better.

 

[ChoosableOne]

Sweet Baby summary(from their site);

Founded in 2018, Sweet Baby Inc. is a narrative development and consultation studio based in Montreal and working around the globe. Our mission is to tell better, more empathetic stories while diversifying and enriching the video games industry. We aim to make games more engaging, more fun, more meaningful, and more inclusive, for everyone.

We believe you need diverse voices to solve diverse problems. Sweet Baby Inc. provides narrative consultation at any stage of development, boasting a talented team with vetted industry experience to best bring your story to life.

Announced Projects;

Alan Wake 2, Spider Man 2, GOW Ragnarok, Sable, Goodbye Volcano High, Suicide Squad,

Clients;

Xbox Studios, EA, Valve, Santa Monica, 2k, Ubisoft, SE, Warner, Rocksteady...

Or should we call them,

?

 

[StreetsofBeige]

Whatever would they have to fight back against?

Wouldn't you want the world to know your experience and client list consist of the biggest names in the industry?

Funny to see a company fighting back against free advertising that could make, but in this case, break them.

We know the answer and so do they.

Typically any company acting as a third party agency (advertising, packaging, marketing etc…) loves telling the world who their clients are. And the client is ok letting them PR it unless it’s confidential kind of work.

If SB is having issues something is rotten.

 

[ahtlas7]

I gotta follow this curator. Thanks for the heads up, Streisand Cry Baby.

 

[cormack12]

 

[kikii]

Who wants to be the loanshark

50k by Sunday

will be 50k in half hour ^^

 

[Zathalus]

I see most of the games were removed due to the curator not actually doing proper research and was using the IMDB page of all things.

 

[Cyberpunkd]

If SB is having issues something is rotten.

My guess? SB was a bit ‘creative’ in listing some companies as clients.

 

[nush]

I see most of the games were removed due to the curator not actually doing proper research and was using the IMDB page of all things.

At least the curator is correcting his mistakes.

 

[Soodanim]

 

[The Pleasure]

When she puts on the sailor moon cosplay outfit and you call her sweet baby

 

[radewagon]

This comic is trying to obfuscate the very real benefit of being able to see yourself reflected in the media that surrounds you. Take the Little Mermaid. Say what you will about the revisionism, but at the end of the day, I think it's an objectively positive thing for young black girls to be able to see representations of themselves. I can't imagine how wonderful it is for African American children to see someone like Black Panther on the big screen or to watch the phenomenal Moon Girl animated series. The second image in this comic doesn't really offer a valid counterpoint to that. The fact that people can enjoy and identify with characters that are not of the same race or cultural background as themselves is not an argument against an inclusive media landscape.

As someone that grew up loving comics, videogames, and movies, I had no problem finding heroes to admire and look up to. But, man, it would have been sweet to see a Mexican out there saving the day too. That would have been objectively good. Hell, it's such a drought out there sometimes that I am proud to be able to count Bender Bending Rodriguez as one of my people.

I think this oft-used comic makes the rounds because it confirms a lot of a person's bias against inclusion even though the comic doesn't really make a good argument against what it is criticizing. The juxtaposition of images is a tangential observation at best.

 

[Nickolaidas]

This comic is trying to obfuscate the very real benefit of being able to see yourself reflected in the media that surrounds you. Take the Little Mermaid. Say what you will about the revisionism, but at the end of the day, I think it's an objectively positive thing for young black girls to be able to see representations of themselves. I can't imagine how wonderful it is for African American children to see someone like Black Panther on the big screen or to watch the phenomenal Moon Girl animated series. The second image in this comic doesn't really offer a valid counterpoint to that. The fact that people can enjoy and identify with characters that are not of the same race or cultural background as themselves is not an argument against an inclusive media landscape.

As someone that grew up loving comics, videogames, and movies, I had no problem finding heroes to admire and look up to. But, man, it would have been sweet to see a Mexican out there saving the day too. That would have been objectively good. Hell, it's such a drought out there sometimes that I am proud to be able to count Bender Bending Rodriguez as one of my people.

I think this oft-used comic makes the rounds because it confirms a lot of a person's bias against inclusion even though the comic doesn't really make a good argument against what it is criticizing. The juxtaposition of images is a tangential observation at best.

Relating to a character because of their actions and ideals aspiring you is true connection.

Relating to a character because of their skin color or sexuality is more shallow and surface level.

Also, instead of blackfacing established white fictional characters, perhaps it would be better to do a new character in order to (looks at 'Wish' bombing) - never mind, carry on.

 

[Banjo64]

Wonder if Valve will step in considering they are a client.

It would be a disaster for their reputation if they remove it in my opinion.

 

[Drell]

Also, instead of blackfacing established white fictional characters, perhaps it would be better to do a new character in order to (looks at 'Wish' bombing) - never mind, carry on.

Don't forget the part where every black washed character is praised while someone who dare to represent a black person a little bit too light skinned get threatened, doxxed, ...

 

[RagnarokIV]

Just makes me happy they’re getting so much negative publicity.

Yesterday morning that Steam group was at 6000 something members, now it’s almost 30,000. Looks like it’s really starting to snowball.

Edit: here’s the group if you want to check it out, it’s closing in on 34,000 now

Steam Curator: Sweet Baby Inc detected

A tracker for games involved with Sweet Baby Inc.

store.steampowered.com

Who wants to be the loanshark

50k by Sunday

50k when I just followed

 

[nush]

Gaming press are a bit slow to report on this. I wonder why?

Non Gaming press have picked up on it, some sweet details in here on legobutts

Sweet Baby Inc. Employee Begs Followers To Report Steam Curator That Tracks Sweet Baby Inc.’s Involvement In Video Games

Sweet Baby Inc. employee Chris Kindred begged her followers to mass report not only a Steam curator, but the creator of said curator because it tracks video gam

thatparkplace.com

 

[Dazraell]

It was 5k before the drama has started. Lmao

 

[StueyDuck]

via Niche Gamer

​

i mean who didn't see this coming from a mile away

doxxing, trying to destroy the person. Literally straight out of the wokeys playbook.

 

[Harlock]

You can see how lame the story in each one those games is.

 

[SHA]

He’s one of those that unironically ask, “gosh what does woke even mean?!”

Idk, I saw people calling the new dragon ball Anime that will be aired this year "woke", making characters young kids again is woke? How? I saw dragon ball gt when goku get younger and still don't get it. It's like using the word "Jesus" without context.

 

[elbourreau]

That Streisand effect ! o___O

 

[Banjo64]

Shine the light.

 

[zokie]

i will be silent and will not buy the games that that group are involved in

 

[Gallard]

This curator group is genius! It represents a "power level" - the number of people staunchly opposed to woke and DEI initiatives. The gaming press would have you believe they are a minority, so the larger this group grows, the less possible it is to dismiss and handwave them away.

Yesterday, at 5k I feared the group would be banned. Today, that's not possible - at least not without significant backlash.

Be wary since Sweet Baby and their acolytes will act more stealthfully now that they've been exposed. We're seeing it now with Hyper Light Breaker

Hyper Light Breaker is no longer a Sweet Baby project :: Hyper Light Breaker General Discussions

It's no longer listed on their website so it seems like the developers pulled out at some point. A dev has responded and confirmed they are no longer working together as of at least a year ago. Game is in good hands it seems.

steamcommunity.com

 

[nush]

the less possible it is to dismiss and handwave them away.

Playbook, everyone that joined the list is a misogynist, alt right istaphobe who have sent death threats to Sweet baby staff... UGH GAMERS...

 

[cormack12]

It is funny how for the past few years these people have pushed and created things like blocklists on twitter, started campaigns of calling people all kinds of terrible things. Yet they lose their shit when people retweet their idiocy, create a list of failures they''re associated with and generally expose what terrible and incompetent buffoons they are.

It's clear which areas are the easiest and quickest to cost save

 

[Ass of Can Whooping]

They removed a shit ton of games from the list for some reason