Killzone 2 retail did come close enough, and in some areas looked better than the E3 2007 trailer. The point of contention is the E3 2005 target render trailer that only idiots thought was real. The press and developers didn’t help the situation at the time and took a tonne of flak for it. Fortunately the game tuned out well… though who’s to say just how well it would have turned out if expectations hadn’t been set so high…