Chromata
Member
Disclaimer: This isn't another Microsoft hate thread, in fact it's coming from someone who's a fan of game pass.
Microsoft has something special on their hands. The value inherent in a $15/month service where you can play hundreds of quality titles on a wide variety of devices is incredible. Their vision, as they claim, is Xbox as a service or ecosystem rather than one specific console. They removed financial barriers (having to buy a console and potentially Xbox Live Gold to play games) and made the most accessible ecosystem out of the big 3 (Sony, Nintendo, Microsoft).
So then why do we keep hearing about XSX as the most powerful and revolutionary next gen console capable of running games like we've never seen before? If you're selling Xbox as an ecosystem, stop treating XSX like the definitive next gen console with "console launch exclusives". That's Sony's shtick and you said you're done with that.
Why is their marketing team touting a cross gen game (Halo Infinite) as the definitive reason to own a XSX? Are you trying to sell the console or the platform? Pick one and do it well rather than trying to do both poorly. Gamers aren't mindless, we can see Halo isn't what you say it is. Make it clear that Halo is now something we can experience using Xbox services on our choice of device and make that your ONLY message.
TLDR: Microsoft, pick a strategy and stick to it. Stop trying to convince people to buy a XSX and start convincing people to buy into Xbox as a service. Reveal Lockhart, place it alongside XSX, and treat it as a family of products that let you game the way you want to game (mobile, PC, 1080p 60fps Lockhart, 4k 30-60fps XSX). Stop trying to be Sony and then say you are going in a different direction.
Microsoft has something special on their hands. The value inherent in a $15/month service where you can play hundreds of quality titles on a wide variety of devices is incredible. Their vision, as they claim, is Xbox as a service or ecosystem rather than one specific console. They removed financial barriers (having to buy a console and potentially Xbox Live Gold to play games) and made the most accessible ecosystem out of the big 3 (Sony, Nintendo, Microsoft).
So then why do we keep hearing about XSX as the most powerful and revolutionary next gen console capable of running games like we've never seen before? If you're selling Xbox as an ecosystem, stop treating XSX like the definitive next gen console with "console launch exclusives". That's Sony's shtick and you said you're done with that.
Why is their marketing team touting a cross gen game (Halo Infinite) as the definitive reason to own a XSX? Are you trying to sell the console or the platform? Pick one and do it well rather than trying to do both poorly. Gamers aren't mindless, we can see Halo isn't what you say it is. Make it clear that Halo is now something we can experience using Xbox services on our choice of device and make that your ONLY message.
TLDR: Microsoft, pick a strategy and stick to it. Stop trying to convince people to buy a XSX and start convincing people to buy into Xbox as a service. Reveal Lockhart, place it alongside XSX, and treat it as a family of products that let you game the way you want to game (mobile, PC, 1080p 60fps Lockhart, 4k 30-60fps XSX). Stop trying to be Sony and then say you are going in a different direction.