And that's the show for the Spider-Man: Homecoming BOgaf prediction contest.
Here's the spreadsheet with some analytics at the end (may add some more tonight and tomorrow). And without further ado, allow me to go all in with my own prediction.
Sony-Man does whatever a Sony-Man can for box office
Fifteen years. Six films. Three separate iterations. These are the significant digits facing the Spider-Man franchise, which looks to ignite the box office this weekend and deliver a much needed blockbuster performance for Sony. It is absolutely indisputable the Webslinger is one of the most popular characters in any medium, but the question of the day is whether a decade of poorly received films will prevent Homecoming from reaching tremendous box office heights.
Its almost pointless to even discuss the history of the franchise, since its accomplished are so ingrained in the box office record books. 2002s Spider-Man 1 would obliterate any conceivable expectations, with a $114.8M opening weekend, a record that would stand for over four years. It would conclude with $403.7M, handedly the highest grossing film of the year. Despite these incredible heights, the 2004 sequel would dip only 7%, which to this day is the second best retention for a sequel to a $400M+ hit. Thanks to the Spider-Man 2s reception, the third film releasing in 2007 would again break the opening record, that time with a staggering $151.1M. Unfortunately, a poor reception would lead to remarkably poor legs, and Spider-Man 3 concluded its domestic run with $336.5M (still the highest gross of 2007, mind you). Despite also grossing a massive $890M worldwide, that weak reception would play a huge part in the franchise getting rebooted, with a new cast and new title: The Amazing Spider-Man. The 2012 blockbuster faired quite well compared to the likes of Batman Begins and Superman Returns, grossing $262M domestically. Another weak reception would lead to its sequel, released in 2014, seeing a further dip in domestic grosses. The Amazing Spider-Man 2 would gross a still decent $202.8M, but thats a far cry from the series past (and yes, it once again had a poor reception) and would lead to this weeks reboot.
Under normal circumstances, a second reboot following three poorly received films would be a recipe for an even further dip in grosses. Of course, this is no ordinary reboot. Spider-Man will look to receive a boost from entering the MCU family, and featuring the biggest character in the Hollywood. Sony has not pulled its punches in pushing Iron Man to the fullest in the marketing, and this Spideys appearance in Civil War was considered one of the highlights of the movie by many. Even outside of the MCU factor, the marketing overall (while perhaps taking a few missteps) is general more pervasive and effective than that seen by the aforementioned Batman Begins and Superman Returns.
Social media signs has been very strong, with the highest Youtube views of any film this summer and Twitter activity matching Guardians of the Galaxy Vol 2. Additionally, reviews are strong, currently at 92% on Rotten Tomatoes and 73 on MetaCritic, each near the top of the MCU. An additional x-factor will be the appeal to the under 25 crowd; Transformers 5 has managed to skew the youngest among live-action blockbusters this summer (51% over 25) with all others drawing an older crowd (58-66%). With Peter Parker portrayed as a high schooler and Zendaya having a massive social media following, the potential is there for the younger audiences to come out in force for Homecoming.
All of this is great, though it is still important to reiterate that this film is following three poorly received Spider-Man films. Regardless of how popular the character is, or how effective the marketing has been, that is a sizeable negative. Especially given the franchise fatigue we have already seen this year, that factor alone may be enough to prevent a nine digit opening. My gut instinct is that will not be the case, and that the film is poised for easily the third highest opening weekend of the year. But if a lower weekend ensues, there is understandable reasons for that.
Even if the weekend is on the bottom end of expectations, the release date will likely guarantee a leggy run. With virtually all K-12 schools out along with the vast majority of college students, the first set of weekdays will be gargantuan and make almost half of the opening weekend from Monday through Thursday. Additionally, the two most anticipated releases of the remainder of the summer (War for the Planet of the Apes and Dunkirk) will both skew very old. Many reviews have lauded the humor in the film, comparing it to a John Hughes comedy, so this may become the top choice for families for the remainder of the summer. Do not be surprised if this film manages a 3.0+ multiplier, rare for the genre (though perhaps less exciting in the wake of Wonder Womans historic performance).
Overseas, the Iron Man/MCU factor may end up being even more pronounced. Spider-Man has been an overseas powerhouse in his own right, and no film involving Tony Stark as of The Avengers has grossed less than $745M internationally. Exchange rates willas they have all summerput a cap on how high Homecoming will go with foreign box office. I still anticipate it will make a run for the billion dollar club, and early numbers from South Korea are encouraging.
Code:
Pre: $16.0M
Fri: $37.8M/$53.8M
Sat: $45.3M +19.84%/-15.80%
Sun: $38.0M -16.11%
OW: $137.1M
2nd: $60.3M -56.02%
3rd: $35.2M -41.63%
4th: $21.5M -38.92%
DOM: $435M
INT: $665M
WW: $1.1B