At $13M-plus, Homecoming is ahead of such Thursday preview nights as Deadpool ($12.7M), Guardians of the Galaxy ($11.2M), Wonder Woman ($11M), Captain America: The Winter Soldier ($10.2M, 2014), Spider-Man 3 ($10M, 2007), Doctor Strange ($9.4M, 2016) and The Amazing Spider-Man 2 ($8.7M, 2014).
Deadpool, which churned out a first day of $47.3M and three-day weekend of $132.4M, is an outsider in regards to comps. It was a box office anomaly as a R-rated superhero comedy and its business was further fueled by Valentines/Presidents Day foot traffic. The Thursday nights of Wonder Woman, Winter Soldier and GOTG repped close to a third of their Friday business which ranged from $36.9M to the low $38M. Out of those three, Wonder Woman earned a $103.2M opening; its business spurred largely by young and old females who were yearning to finally see their favorite classic superhero on the big screen. Meanwhile, GOTG and Winter Solder opened to $94M-$95M. Its still too early to determine if Homecoming cracks triple digits. Saturday could tell a different story. Homecoming has the benefit of being more family-friendly than the dark Andrew Garfield titles and the edgy Sam Raimi pics. That quality could work to Homecomings benefit during matinees versus being frontloaded like other Marvel movies. Out of all the comps we listed above, Homecoming has the best reviews with a certified fresh Rotten Tomatoes rating of 93%. Thats the second-best reviewed Spider-Man title after 2004s Spider-Man 2 (94%) and its a complete improvement over Amazing Spider-Man 2 which earned the worst reviews in the six-pic series at 52% Rotten.