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[Knitted Knight]

"Optimized or Best on Series X" should still be in the front of the box in some form. It's good marketing. Just not that big and ugly hexagon taking away so much space from the game art. At the same time "big" attracts eyes. Trade-offs.

 

[Hawking Radiation]

Did Xbox do this because some people on forum complained about it?

If so that's worrying. It shows they lack vision and confidence in their own products and ideas and a forum or enthusiast board is the last place you want to get feedback.

Show some confidence in your products Xbox.

 

[Iced Arcade]

Was fugly but I honestly don't know anyone who buys physical games anymore

 

[BusierDonkey]

Personally I think all game packaging should have the information like this printed on a secondary slide-in that can be removed and have an uncluttered version of the cover art for people that still want to keep physical collections.

 

[Deleted member 775630]

Did Xbox do this because some people on forum complained about it?

If so that's worrying. It shows they lack vision and confidence in their own products and ideas and a forum or enthusiast board is the last place you want to get feedback.

Show some confidence in your products Xbox.

It means they listen to their fans, consumers, and internal marketing team. Don't worry it's not because of some fanboys on neogaf

 

[Knightime_X]

This should be the new badge:

 

[ZywyPL]

You're all wrong, that's how it's done:

 

[Panajev2001a]

It means they listen to their fans, consumers, and internal marketing team. Don't worry it's not because of some fanboys on neogaf

That was not his point. They presumably prepare their marketing campaign well in advance and that includes the games’ box art and how to migrate users to the new console or not and how to do cross generation games or not.

To change the box art so close to launch is a positive as they listen to fans, but also a sign of things going wrong as either they incompetently designed the box art without clearing it with acquisition and retention marketing and brand teams at all or they are changing things now because of backlash they did not foresee and they are sacrificing visibility of the “optimised for SeriesX for real” sticker which was their way to indicate that you were getting more than just a game that ran in BC mode on XSX.

 

[CuteFaceJay]

Reminds me of those PC OS badges you would get back in the day. for XP & Vista

 

[Starbuck2907]

Thread title is wrong. As stated previously, they moved it to the back, not totally removed it.

 

[BigLee74]

People actually complained about this? Why would anybody care? Most games are bought digitally, and even if not, you don't stack the boxes in a way they'd be shown.

Its not as if they line the hallway alongside photos of your kids, huh?

 

[-Arcadia-]

I still don't understand what the badge is for, lol. So I'm okay with it going away.

I mean, I feel like if I'm buying a Series X game, in a Series X case, I can rest assured it's optimized for Series X.

 

[kuncol02]

I still don't understand what the badge is for, lol. So I'm okay with it going away.

I mean, I feel like if I'm buying a Series X game, in a Series X case, I can rest assured it's optimized for Series X.

It's XBox one game in Xbox one case. Optimized games are prety much remasters from current generation but not sold separately.

Xbox Series X: Embrace the Full Power of the Console with Games Optimized for Xbox Series X - Xbox Wire

Here at Xbox, we’re building the future of gaming by putting players first, ensuring that you are at the center and in control of your gaming experience. Whether you’re exploring an expansive library of Xbox Game Pass titles with more than 10 million of your fellow gamers or taking your gaming...

news.xbox.com

 

[deriks]

It was Craig's idea

 

[DeltaPolarBear]

Sometimes I wonder if Xbox team has like a Quality control or focus group team to review stuff before it is made public

Sometimes I wonder if Xbox team has like a Quality control or focus group team to review stuff before it is made public

Microsoft had always, ALWAYS, failed at Marketing. The company is dependent on software sold to buisnesses, which barely require marketing or advertising. Sell to the masses was never their strong point.

It is my opinion that the Marketing department of Microsoft are barely competent at their jobs, and the only reason they are still employed is because most of their core business basically run themselves. Only when it comes to the smaller Divisions, like with Xbox, do the Marketing have the chance to show how stupid they are.

 

[stranno]

You're all wrong, that's how it's done:

This should work better.

 

[Saber]

It was a wise move. The less things in front of the box artwork, the better.

 

[mckmas8808]

Good job listening MS.