The idea that Marvel teasers are bad is crazy, I haven't heard this spin before prior to the Ant-Man disappointing trailer. The only previous meh one was Thor: The Dark World and that movie turned out pretty badly.
Yup. This is why I don't get the comparisons with Guardians of the Galaxy. That teaser was one of the more memorable ones they've ever produced, and it was well-made, but people simply expected the movie to be shit regardless (mostly because of its weird concept).
This is the polar opposite. People trust Marvel and expect Ant-Man to be good
despite this teaser, which is, let's be honest here, generic shit. If this wasn't a Marvel movie it wouldn't have gotten anyone excited. The editing, the tone, the music, all of it feels off. Almost looks like something Marvel would've released before they changed comic book movies forever with their cinematic universe.
The most disappointing part was the 'huh' joke. I'm sure that totally worked on paper, yet the timing and way it was cut make it fall completely flat. Sorry to sound like a Wright fanboy, but if there is anything he nails as a director it is comedy and he would've made that part work even in a teaser. It makes me seriously doubt if Peyton Reed can pull this off because most of the teaser seems poorly directed. I mean, what else has this guy done, Yes Man? I don't exactly have much reason to trust him based on his filmography. James Gunn had to prove himself as well but at least he showed he had potential with his GotG teaser.
Don't get me wrong, I trust Marvel to deliver and I'm not going to judge an entire movie based on a two minute teaser, but there is no need to defend this teaser just because it is a Marvel movie. It was poor filmmaking and I hope the first 'real' trailer is better.