If you look at the market cap for some software developers you'll see that they dwarf playstation (not sony, playstation).
Activision's stock (today, even though it's beind held up by this deal) is worth 60 billion dollars.
EA is worth 34 billion
Take2 is worth 18 billion
If Valve and Epic were publicly traded, they'd probably both be worth more than EA.
Sony is a whole is worth barely over 100 billion dollars, despite being the market leader in video games the last 20 years.
This came from their inability to generate money from MTX, GaaS, and software sales on other platforms.
Note Disney bought Fox for 70 billion dollars. How much was Sony Pictures worth? Less than Fox for sure, but Vox at one time estimated they might be worth 30 billion and this was when sony was worth 40 billion.
We are all expressing our opinions here. Including you. You are no more an expert on the "business side of this" than anyone else unless you want to post your linkedin page and prove otherwise.
Now you are switching gears into mobile and cloud? Your entire premise has been about consoles. You literally just asked me about Microsoft's "console strategy". You put Game Pass, Activision and Xbox all in one basket and claimed the whole thing would go "to shit" if the acquisition didn't happen.
If your point had been that acquiring Activision was a key component for Microsoft expanding their mobile presence well.....no shit. But that's not what you were talking about at all.
In reality, you just haven't been listening.
Microsoft isn't interested in going toe to toe with Sony via Xbox vs PlayStation.
GamePass and increased revenue from non traditional sources is what kept Nadella invested in Xbox and part of delivering that as Xbox isn't capable of delivering on that today is buying a major studio like Activision.
It is only logical that if that fails there will be serious repercussions to Microsoft's strategy.
No one buys a company for 70 billion dollars that isn't vital to their strategy.
The most important thing to understand is how low in importance the Xbox console is to Microsoft's overall strategy. It's a pillar for sure and a driver for their subscription service, but if these other strategies fail, Microsoft's not going to stay in the console business being outsold by Sony 2-3:1, that's just not what they're looking for in terms of ROI.
Microsoft thinks they're in a better position to deliver on cloud gaming than Google. They probably are, but it isn't a guaranteed thing either.
They also think they can deliver a sustainable subscription service. Something a lot of Xbox fans think is super simple, it isn't.
They want to drastically increase their number of subscribers via CoD and they want to increase the number of devices people access it through.