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Burger chain Wendy’s looking to test "surge pricing" at restaurants as early as next year
- Thread starter jshackles
- Start date
AJUMP23
Gold Member
Wendy's says it has no plans to raise prices during the busiest times at its restaurants
Wendy’s clarified its stance on how it will approach pricing after various media reports.
apnews.com
Wendy's has responded but now we gave them the idea.
jshackles
Gentlemen, we can rebuild it. We have the capability to make the world's first enhanced store. Steam will be that store. Better than it was before.
Damn they went there
Wendy's says it has no plans to raise prices during the busiest times at its restaurants
Wendy’s clarified its stance on how it will approach pricing after various media reports.
Wendy's has responded but now we gave them the idea.
So stance one is: "we never said that"
Stance two is: "we'll offer discounts during slower times of the day" <-- which is just a fancy way of saying they'll be raising the price when they're busy
Similar thing happened to me recently. Had a craving for McDonalds so i went inside because i didn't even know what was on the menu anymore. Saw a simple combo would have been over $10 after tax and noped out. I probably looked cheap in front of my girlfriend, but i don't care. The place looked like a doctor's office inside as well.
Paltheos
Member
The really impressive part is that the PR statement could have just cut off those phrases by the end ("particularly in the slower times of day") and not have so clearly given the game away.
I don't know for a fact that they also plan to increase prices during periods of high activity, but the arrangement they described is literally surge pricing.
jshackles
Gentlemen, we can rebuild it. We have the capability to make the world's first enhanced store. Steam will be that store. Better than it was before.
Very true, without the last part of that statement they would just keep us guessing.
And you don't have to increase prices during periods of high activity to make this into surge pricing. The fact that it will be higher than other times means it is more expensive by nature. Additionally, nothing stopping them from raising prices across the board then offering discounts during non-peak times - thus effectively creating surge pricing with extra steps.
EverydayBeast
thinks Halo Infinite is a new graphical benchmark
Too much fast food and not enough exercise will not support your body, if you don’t exercise and eat too much fast food your health will plummet.
Puscifer
Member
I mean honestly people should get an air fryer, it cooks like they do in fast food and with the right seasonings you can pretty much mimic what you want from these places.
Mr Reasonable
Completely Unreasonable
I rather like the idea of the burger prices being displayed on a ticker
And the amusement of one person buying their meal and then their friend getting it cheaper because the prices have changed and the seething resentment it could cause.
And the amusement of one person buying their meal and then their friend getting it cheaper because the prices have changed and the seething resentment it could cause.
Mr Reasonable
Completely Unreasonable
This is true, and yet once every 6 months or so I really want a big mac and fries. If it happens when I've been drinking, there's a mcdonald's on the way home, AND there's no queue...
Well, you can bet that I'm going to be saying "meh, it's ok" fairly soon after.
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Robot Carnival
Member
I might not mind it that much if it's this kinda Wendy's
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poodaddy
Member
Yeah that's fair I think. When I've had a few beers I always, ALWAYS, crave pizza, without exception. I honestly would probably indulge in some awful food if not for the fact that my wife is, fortunately, an incredible pizza chef and she makes them from scratch, so I'm a bit spoiled on that one. If she wasn't here, I'd probably be hitting the closest pizza place and guzzling oil garbage every time I have a beer haha.
Already happened to me and it got me out of the fast food game completely.
I live within 5 miles of a six flags, with all the food places, Top Golf, ect. that have sprung up around it. Stopped by Burger King because my daughters were hounding me about it one night and they charged me like 11.99 for a Whopper Jr meal when the real-food bar and grill has a real 8 oz Cheeseburger for 9.99 right up the street. When I brought up that it seemed excessive, he told me 'seasonal pricing', meaning six flags was in session. This was 2 years ago, I'm sure it's worse now.
Drives me nuts sometimes, as every time I leave the house I have to go past a murderers' row of those kind of stores: Burger King, McDonalds, KFC, Taco Bell, Wawa, Popeye's and a Panda Express.
I live within 5 miles of a six flags, with all the food places, Top Golf, ect. that have sprung up around it. Stopped by Burger King because my daughters were hounding me about it one night and they charged me like 11.99 for a Whopper Jr meal when the real-food bar and grill has a real 8 oz Cheeseburger for 9.99 right up the street. When I brought up that it seemed excessive, he told me 'seasonal pricing', meaning six flags was in session. This was 2 years ago, I'm sure it's worse now.
Drives me nuts sometimes, as every time I leave the house I have to go past a murderers' row of those kind of stores: Burger King, McDonalds, KFC, Taco Bell, Wawa, Popeye's and a Panda Express.
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DeafTourette
Perpetually Offended
I understand surge pricing when it's raining or it's high volume traffic... For Uber and Lyft.
But for FOOD?! STFU!
But for FOOD?! STFU!
LordCBH
Member
Wendy's says it has no plans to raise prices during the busiest times at its restaurants
Wendy’s clarified its stance on how it will approach pricing after various media reports.
Wendy's has responded but now we gave them the idea.
Currently, they have decided they’re terrified of squaring up with me after they try to charge me $27.99 for a baconator.
Complistic
Member
They've already backed down on surge pricing btw
I was looking forward to the freakout videos, but oh well.
I was looking forward to the freakout videos, but oh well.
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ReBurn
Gold Member
Just like in GTA San Andreas when you get fat
UltimaKilo
Gold Member
The price increase for some places are due to rising wages. However, most of those jobs will be eliminated by next decade, which will make entry level jobs increasingly difficult to find.
Then again, why do people eat this junk?
AJUMP23
Gold Member
Convenience and price.
TheUsual
Gold Member
Wait until some shithead decides to try this with healthcare.
B1G1 half off operation at your local hospital!
It's weird cause sometimes you just want junk, I know Taco Bell is trash but once every few months I just think "you know what, I want a load of those shitty beefy cheese burritos and a crunch wrap".
DeafTourette
Perpetually Offended
Naw. The company can afford the wage increases without raising prices. This is just pure greed.
DragoonKain
Neighbours from Hell
I haven't eaten from Wendy's in years. They, just like seemingly every fast food joint, has gotten worse over the years. Wendy's used to have a salad bar, they had way more sandwiches, their ingredients were fresher.
UltimaKilo
Gold Member
Thanks for letting me know. Glad you're able to see their books.
DeafTourette
Perpetually Offended
You know you can actually look this stuff up? It's this great invention called Google.
Wendy’s Company (WEN) - Revenue
Current and historical revenue charts for Wendy’s Company. As of April 2024 Wendy’s Company's TTM revenue is of $2.18 B
companiesmarketcap.com
Like I said, greed.
UltimaKilo
Gold Member
You know you can actually look this stuff up? It's this great invention called Google.
Wendy’s Company (WEN) - Revenue
Current and historical revenue charts for Wendy’s Company. As of April 2024 Wendy’s Company's TTM revenue is of $2.18 B
Like I said, greed.
13% net was what they last reported. There’s no way to see their projections due to upcoming wage hikes.
Like I said, most of these entry level jobs will be eliminated soon anyway.
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